About Us

Built by Filter, Used by Leading Brands

With nearly two decades of expertise building high-performance WordPress sites for major brands, Filter brings agency-level sophistication to WordPress personalisation, making advanced features accessible to businesses of all sizes through a plugin refined on real-world projects.

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Who We Are

The team behind Filter AI

Filter AI is a product of Filter, a WordPress development agency with nearly two decades of experience building high-performance websites for major brands.

We created Filter AI because our clients needed a seamless way to leverage AI for content creation directly within WordPress, and existing solutions didn’t meet our standards for simplicity, flexibility, and integration.

Filter AI builds on our award-winning track record including Gold for Digital Product Build at the BIMA Awards for PersonalizeWP.

Built to solve enterprise challenges

Why we built Filter AI

We developed Filter AI while managing content-heavy WordPress sites that required efficient, scalable content creation solutions.

We realised existing AI tools couldn’t integrate seamlessly with WordPress workflows or maintain the brand consistency our clients required.

Each feature in Filter AI exists because we needed it to solve actual content challenges on production websites with demanding editorial schedules.

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How to Get Filter AI

Download for Free

The WordPress plugin is completely free to download and use, and is perfect for businesses that want to accelerate their content creation with AI.

If you need to implement advanced AI content workflows to support your editorial goals and would like help on your journey, then contact our team.

We provide priority support and custom feature development to clients of Filter, as well as the ability to influence the roadmap and direction of the plugin.

Ready to supercharge your website content with AI?

Filter AI is completely free. Download the plugin and start accelerating your content creation. Set up takes minutes and you’ll see your content workflow transform immediately.

Download for Free